Society & Culture

Dr. Spencer Striker, Digital Media Professor at the American University in Dubai, (now at Northwestern University in Qatar), has launched a podcast called Dubai Wave, produced by he and a talented team of students, in a course called Online Media Production. Bringing listeners around the world interviews with fascinating personalities from Dubai and the greater Middle East.

May 29, 2019

Ep 17: Dubai Fitness, ft. SAL

The Dubai Wave Podcast’s influential Season 3 continues with an exclusive conversation with Dubai's ultimate fitness industry Icon! Thrilled to present our super exclusive conversation with Salma Ismail.

Produced by Dr. Spencer Striker, Digital Media Professor at the American University in Dubai, the show is created with the help of a talented student production team at AUD

About Sal:

Sal is a four time Fitness Cover Model, former Nike Middle East Ambassador & NTC Trainer, and co-founder of The Body Challenge, an eight week body transformation challenge.

She has been helping clients reach their personal fitness goals since 2010. Sal focuses on strength training and body sculpting. She also encourages her female clients to embrace resistance and weight training to improve overall fitness.

Sal has gained a following through her boot camps and high intensity personal training sessions. Having worked with Sheikha's and local UAE celebrities she has become a well-known and respected member of the female fitness community in the UAE.

Sal is as tough on the outside as on the inside, her resilience, perseverance, stamina, and commitment to stay the course is so inspiring, to say the least! Her strength, and her positive outlook on life instantly lifts you up, making you want to fight the good fight, over and again.


Hosted by: Spencer Striker, PhD, Digital Media Professor at the American University in Dubai

& Digital Media Student at AUD, Laith & Carma.

Special Guests: Salma Ismail 


Official Website and social media links:

About the Dubai Wave Podcast
The concept with Dubai Wave is to look at big picture Dubai. Each episode focuses on a unique topic, such as Dubai Fitness; Dubai Social Media; Dubai Food Scene; Dubai Music, etc., with the goal to illuminate a 360-degree viewpoint of all the exciting things happening here, the gem of the Middle East. The impressive guest list to date includes the founder of Dubai’s most influential MMA gym, Tam Khan (Dubai MMA); successful entrepreneur, Anas Bukhash (Dubai Entrepreneurship); the editor of What’s On Dubai, Laura Coughlin (Dubai Magazines); the host of Virgin Radio Dubai, Brent Black, (Dubai Radio); and the first Emirati filmmaker to achieve International acclaim and standing, Ali F. Mostafa, (Dubai Film). Previously, Dr. Striker, with help from talented Digital Media and MBRSC students, launched a successful podcast called Digital Media & Tech in Dubai, focused on the Dubai tech industry, with eight episodes to date, featuring some of Dubai’s most exciting digital thought leaders.

Production Managed by: Carma Al Younes, AUD Digital Media student
Edited by: Aminur Rahman, Podcast Editor & Producer
On-Site Recording Support by: AUD Digital Media’s own Anil Mathew James
Executive Producer: Spencer Striker, PhD



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